With a portfolio of over 30 major media outlets including Asharq Al-Awsat, Asharq News and Arab News – Saudi Research & Media Group (SRMG) announced a new transformation strategy that focused on delivering original premium content and experiences through multi-platform digital and social expansion, as well as strengthening its cable and satellite reach.

To amplify the press announcement, supporting visual and digital collaterals where developed, including an online announcement landing page - an interactive narrative- driven page that covered SRMG’s history, refreshed brand and the transformation story, as well as outdoor promotional material and social media content.

Project was undertaken whilst hired as the Head of Design - Middle East and Africa at FGS Global.